BELCID GERD Enters Its Second Year with Continued Market Growth

BELCID GERD, the raspberry-flavoured acid reflux medicine, has grown sales by more than 100% with an overwhelming response from consumers and business partners nationwide. It now enters its second year in the market, reinforcing the brand and its sincere commitment to consumers.

Raspberry-flavoured BELCID GERD is an acid reflux medicine for today’s generation – easy to take and highly effective. The brand is running the “BELCID GERD Roadshow: Reduce Acid Reflux” tour, bringing entertainment and health knowledge to young people in 15 communities across Bangkok, with Mick Tongraya as its main presenter.

Pharmacist Wanchai Jerdnapapan, Director of the Drugstore and Modern Trade Business at Biopharm Chemicals Co., Ltd., said that Biopharm Chemicals – a leading Thai distributor of medicines and medical supplies that has served Thai people for over 50 years under the concept “Your Healthcare Partner” – launched the raspberry-flavoured acid reflux medicine BELCID GERD to a very positive response. As a new flavour on the market it is easier to take, has a pleasant aroma and an affordable price. BELCID GERD works by forming a gel layer made with the finest raw material from Norway. It prevents reflux highly effectively, starts working within 5 minutes, lasts for 4 hours and also reduces stomach acid.

For marketing, Mick Tongraya was appointed as the main presenter, representing the new generation and presenting the product to the public through continuous marketing campaigns. The response from consumers and partners nationwide – pharmacies and convenience stores such as 7-Eleven, Big C and Health Up – has been excellent, so sales took off quickly and grew by more than 100%.

For BELCID GERD’s second year, Biopharm Chemicals plans to use marketing media to strengthen the brand and build brand awareness, and to give consumers health knowledge and a closer experience with BELCID GERD. It will also hold health-education events such as talks on acid reflux, where Mick Tongraya joins health experts to answer questions about acid reflux and advise on proper self-care, with acid-reflux tips woven into the activities. These events, called the “BELCID GERD Roadshow: Reduce Acid Reflux”, give consumers the chance to try the pleasantly scented, easy-to-take raspberry flavour. The roadshow visits 15 community spots popular with young people across Bangkok: Ruamsap Food Court, Silom Soi 10 Food Court, Ratchada Soi 4 Food Court, Yasoob Market Food Court, Ministry of Finance Food Court, Maruay Food Court, Sun Plaza Food Court, Kan-Eng Food Court, Thai Pat Food Court, Happy Land Food Court, Klang Soi 6 Food Court, Siam Nara Food Court, Pearl Tower and United Center Building on Silom Road.

To make the raspberry-flavoured acid reflux medicine BELCID GERD widely known and part of consumers’ everyday health care, Biopharm Chemicals Co., Ltd. will continue to run activities that offer good experiences, share health knowledge and give back to society, so that Thai people can access good, effective and affordable medicines from a Thai manufacturer with international standards – guided by its philosophy, “Your Healthcare Partner”.